The rising popularity of sport betting

Betting on cricket, football and other top sports is more popular now in the UK than perhaps it has ever been before, although there has always been a certain level of interest in it.


Betting on cricket, football and other top sports is more popular now in the UK than perhaps it has ever been before, although there has always been a certain level of interest in it.

These days it seems to appeal to a much more widespread customer base than in the past, when it tended to be mostly older men who visited bookies to bet on sports, and this is something it has in common with other types of gambling – particularly casino gaming. What may lie behind the rising popularity of both is simply the ability to do them on the internet now, via online casino and sports betting sites.

Certainly, in the case of sports betting, the presence of online versions of all the bookmakers firms that were previously fixtures in the high street – as well as new additions to this sector – has made this activity more appealing to young people who would never have set foot in a land-based bookies shop. The fact that it is also a great deal more convenient and handy to be able to put down bets on Premier League football matches, or other sporting events, from your living room is also a key factor in the rising popularity of this activity – as the generation brought up on technology values convenience very highly.

This is why other forms of betting, like casino, have also enjoyed greater popularity over the same period. Indeed the modern casino industry has now developed apps for phones at mobile casino pages, which lets people play poker, slots and other games from any location at any time. This ability to move with the times has marked out the casino and sports betting industries from other traditional areas of entertainment, and has enabled them to not only consolidate their position, but also expand into entirely new markets. This suggests that they will keep growing in success for years to come.